Ambition of Honda motor to win sport class – The ambition of PT Astra Honda Motor to win motor sport class seems to get fresh air. Based on data from the Indonesian Motorcycle Industry Association from January to November, 2016, AHM won 60.4 percent market share, with sales reaching 4,357,660 units.
Ambition of Honda motor to win sport class
Sales grew 15 percent compared with the same period the previous year. Specialized in the sports motor segment, even increased rapidly to 36.4 percent, or managed to sell 367,455 units.
“Honda CB150R Street Fire (165 617 units) and Verza (131 234 units), boost in second place. Previously only 20 percent in the market,” said Margono as quoted from viva.co.id
In addition, sales of Honda motor sport also supported megapro (47 892 units), Tiger (11 759 units), and CBR Series (10,947 units).
Margono admitted, for the segment of the motorcycle market in the country is still dominated by middle- ow product .
For the initial half of 2014, adding Margono, Honda will expand to bring some changes in the sports motorcycle products. Among others, by replacing the fuel injection system into the carburetor. The goal is to make it more fuel efficient and environmentally friendly.
It is estimated that this system will be applied to the latest model of Honda Tiger and Mega Pro. Both the motorbike is still carrying the carburetor ignition system.
“The product is not just for Honda injection. Government had set earlier. According to the rules, in August 2015, all motorcycles must already meet the Euro 3. Sure, the carburetor in 2017 there will be no more,” said Margono.
Honda Indonesia join the Moto GP
To intensify the ambition to dominate the market of motor sport in Indonesia, Astra Honda Motor will be done in various ways. One of them, the slogan ‘One Heart’ plans to re-take part in the Moto GP team, 2014 Repsol Honda.
“Yes, that’s our plan,” said Deputy GM Sales Division Astra Honda Motor, Thomas Wijaya.
Thomas said the return of AHM and brought the sentence One Heart at Moto GP Repsol Honda team was none other than to increase the product image Honda sport bike.
According to Thomas, would be the right moment for Astra Honda Motor to improve its image in the market after the new Repsol Honda team rider, Marc Marquez became the MotoGP World Champion 2017.
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